Tuesday, October 1, 2013

UCLA: CicLAvia boosted sales for businesses along route

Caltrans staff participated in CicLAvia To the Sea on 4/21
CicLAvia boosted sales for businesses along route, UCLA research shows
Study first to assess impact of L.A.'s car-free event; next CicLAvia is Oct. 6


Businesses along the June 2013 CicLAvia route experienced a 10 percent bump in sales on the day of the event, a new study from the UCLA Luskin School of Public Affairs has found.

The increase was greater among those businesses that engaged with CicLAvia participants by hosting street fairs on their sidewalks or playing music as people passed by. These "active participant" businesses saw their sales increase 57 percent, or $1,356 per establishment, according to the study. The average increase across all businesses was $407.

With the eighth iteration of Los Angeles' day of car-free streets approaching on Sunday, Oct. 6, the data gives business owners, residents and CicLAvia participants tips on how to make the most of the citywide street festival.


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Why does Caltrans support cycling? 

Caltrans’ mission is to improve mobility across California for everyone, including motorists, transit users, pedestrians and bicyclists — a policy known as Complete Streets. About 40% of trips are under a mile, which means riding a bike is often the best transportation choice, whether you’re running errands, commuting to work, going to school, or visiting friends. 

Bicycling has many benefits: improved mobility and air quality, reduced traffic congestion, energy savings, and better health.  Plus, riding a bike is a lot more fun that sitting in traffic.