Wednesday, November 27, 2013

Going Mental: Everyday Travel and the Cognitive Map

by Andrew Mondschein, Evelyn Blumenberg, and Brian D. Taylor
University of California Transportation Center


How do you get to work? Do you have a preferred route to your favorite restaurant? To the nearest hospital? To Disneyland? If you know—or think you know—the answers to any of these questions, then your cognitive map is at work. Humans rely on mental maps to store knowledge of places and routes in order to engage in travel and activities. People use their cognitive maps to decide where to go and how to get there. But accessibility research has largely ignored this essential aspect of travel behavior, despite the fact that a trip won’t happen without prior knowledge of a destination and potential routes to it. As cities become larger and more dispersed, good information about opportunities and travel systems is more important than ever.

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