Wednesday, June 18, 2014

Kids Say: Be Alert! My Mom (and/or Dad) Is at Work

You may have noticed some new work zone safety billboards on Los Angeles freeways recently. The new billboards feature the children of Caltrans workers urging motorists to help keep their parents safe by staying alert when driving through work zones: 



It's an important message. Highway construction is one of the most dangerous occupations in the U.S. The risk of death is seven times higher for highway workers than for average workers in any other industry, according to the latest data from the California Department of Industrial Relations. On average 1,000 Caltrans vehicles are struck each year—more than three each day. 

The new “Be Work Zone Alert” campaign features public service announcements and nearly 60 billboards across California. The campaign is funded with highway maintenance funds and a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration. 

Past public awareness campaigns, such as “Click It or Ticket” and “Slow for the Cone Zone” have helped improve public safety, reducing collisions, injuries and fatalities on California’s highways. Nevertheless, work zone collisions still burdened the state with approximately $185 million in economic cost as well as the tragic loss of human life.  

No child should ever be told that their mother or father won't be coming home because they were killed while working to provide for their family. Please be alert in work zones. And remember, California law requires all drivers to move over if safe to do so, or slow down when you see amber flashing lights on Caltrans vehicles.