Wednesday, April 1, 2015

U Drive. U Text. U PAY.

April is distracted driving month, and from April 10 to April 15, 2015, law enforcement personnel nationwide will be using a combination of strategies to crack down on motorists who text and drive. Enforcement strategies include roving police patrols, spotters strategically located on local and state roadways, and stationary police vehicles prominently placed around communities to observe and cite violators of the law.

Distracted driving is any activity that diverts a person's attention away from the primary task of driving. ALL distractions endanger driver, passenger, and bystander safety. Because text messaging requires visual, manual, and cognitive attention from the driver, it is by far one of the most alarming distractions. Some key stats:

   >  According to the latest data from NHTSA, nationwide in 2013, 3,154 people were killed and an estimated additional 424,000 were injured in motor vehicle crashes involv­ing distracted drivers.  

   According to a study by the Virginia Tech Transportation Institute (VTTI), sending or receiving a text takes a driver's eyes off the road for an average of 4.6 seconds, the equivalent of driving blind at 55-mph for the length of an entire football field.

The brief video below shows just how deadly texting while driving can be.

Remember: if you’re texting, you’re not driving. Learn more here.