Beginning this week, you may notice billboards advertising the Go Human campaign. Go Human is a community outreach and advertising campaign with the goals of reducing traffic collisions in Southern California and encouraging people to walk and bike more. The campaign, launched by the Southern California Association of Governments (SCAG), hopes to create safer and healthier cities through education, advocacy, information sharing and events that help residents re-envision their neighborhoods.
Whether you plan to walk, bicycle or drive to your destination, SCAG and Go Human offer these tips to ensure you arrive safely and can enjoy your trip:
- Let's Walk! Walking is one of the easiest ways to get active and stay fit. It's free, reduces stress, prevents disease, and can connect you to your community in a whole new way.
- Let's Bike! Improve your health, save money, help the environment, and avoid traffic and the hassle of parking. Bicycling five miles to work, four days a week, avoids an average of 2,000 miles of driving a year.
- Drive With Care. California has the nation's highest number of pedestrian and bicyclist fatalities. If you are driving, look twice for people walking or biking before you make a turn. Always come to a complete stop before making a right turn on red.